Thursday, 15 September 2011

Key Media Concepts

There are 4 concepts of media:
- Media Language, the words choosen to keep the audience interested.
- Representation, how certain people are portrayed by the media eg. the behaviour of ethnic groups, roles of gender etc.
- Audience, the consumers of media, who become intrigued by what the media produces.
- Institution, the people who produce, distribute and exhibit the films.

The are two sections to the exam, section A is about the media language and representation. In this section you analyse a 5minute clip from a tv drama describing the uses of the technical elements, cinematography (which are the camera angles, shots and movement), editing, sound (important for building tension) and mise en scene (everything in the scene). Section B will be on the audience and institutions, and answering a question to do with two case study films and comparing them.

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